<aside> 🚨 Instructions

• 1stCollab needs a campaign brief to send to creators. This campaign brief gives creators information for how to create sponsored content for your campaign. Feel free to use an existing campaign brief if you already have one. If it’s helpful, use this template.
• To use this template, make a copy of it. When you’re done, publish your copy of the template so it can be shared directly with creators. Copy the publish link back into the Publish URL field of your Creative Briefs on 1stCollab.
  • Add the Edit link as well for the brief (this link usually starts with notion.so if you’re using a Notion template) and share the brief with [email protected].
• Blue highlights represent content you should replace. Yellow highlights represent instruction content. All highlight content should be removed before sending this brief out to creators.
• Try to keep these as short as possible. The longer they are, the more creators are likely to ignore important parts.
• Make sure to change the cover image and emoji above to customize the look and feel of the brief to your brand.
• See an example of a filled out template here. </aside>

A great creative helps your content do 2-5x better. The magic of influencer marketing comes from the ability of a creator to authentically speak to their audience. Great briefs arm creators with all the information to make the creative their own vs. just doing a lifeless ad read. Put another way, a great creative brief will provide creators the information they need to speak as if they’re power users of your product (even if they’ve never used it before!).

About [Brand]

Provide a 2-3 page sentence description of your brand to creators. Ideally include a link to press if you’re a smaller brand or include impressive usage numbers (e.g. “Over 1M users are using X product to do Y each month!”).

Objective

Help jumpstart creative ideation for creators. Creators should be able to read this section and start imagining ways in which they can incorporate your content into their future post or video.

<aside> 👉 Share with your audience [blurb about the campaign]

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Some examples of content ideas include (but please feel free to suggest your own!):

• Example concept. Description of concept.

Talking Points

Highlight the primary talking points that you want creators to communicate about your brand or product. These will likely to be similar to general marketing points you’ll have.

<aside> ❗ Be authentically excited about [product]. Speak about how you’d personally use [product] and what you’re excited about. Even if you haven’t [used product] yet, talk about what you intend on trying. Make the content your own!

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Here are the main points and features to integrate into your messaging:

• Point #1. Description of Point #1

[Optional] Features