About Pinterest

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, users (or “Pinners”) come to Pinterest to explore and save Pins that help them plan out their future.

About Idea Pins

Idea Pins is an all new type of Pin and publishing option that gives creators a way to tell dynamic and visual stories with videos, images and effects. We’re making it easier for creators who are eager to share their talent, passions, and creativity to flow back directly into Pinterest without the need for a website.

Objective

<aside> 👉 Show your audience of creators how to bring their ideas to life through Idea Pins. Provide tips for creating fun and engaging Idea Pins and show how your followers are interacting with your Pins. Most importantly, speak to a use case that’s your own, fits with your other content, and makes it personal to your audience.

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Some examples of content ideas include (but please feel free to suggest your own!):

• Step-by-step instructions a recipe. Film you making your favorite recipe and then show how to publish that into an Idea Pin.
• Collage of outfit ideas. Collect different outfit ideas for your next big event and show how you can stitch those ideas together into an Idea Pin.
• Complete a look. Create a cover video showing how you style your room and add pages highlighting items in the room.
• Transitioning older Pins. Illustrate how you’ve taken your prior Pins and transitioned them over to Idea Pins.

Talking Points

<aside> ❗ Be authentically excited about Idea Pins. Speak about how you’d personally use Idea Pins and what you’re excited about. Even if you haven’t Idea Pins yet, talk about what you intend on trying. Make the content your own!

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Here are the main points and features to integrate into your messaging:

• Incorporate videos into Pins. Idea Pins let you add videos onto Pins for the first time, so you can show the process behind bringing ideas to life.
• Idea Pins don’t require a website. The content for Idea Pins live directly on Pinterest, so you don’t have to own a website to create a Pin.
• Creating Idea Pins is the best way to build a following on Pinterest. Users engagement with Idea Pins more than regular Pins and follow creators more frequently from Idea Pins. If you want to grow your followers, creating Idea Pins is a great way to start.
• Creators will be paid for high quality Idea Pins. Pinterest is developing monetization programs for Idea Pin creators that’ll allow creators to get paid for making engaging Idea Pins.